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Real Estate & Smartphones

Did you know that Google receives more than 2 million search queries per minute? More than 200 million emails are sent? Facebook users share more than 680,000 pieces of content? That consumers spend more than $272,000 on online shopping? Yes – that’s per minute per day! With no signs of slowing any time soon. In 2011 the global internet population was estimated at 2.1 billion and 2012 figures are expected to have increased further.
While these figures are startling – once you have your head around the idea that this all tracked from our internet usage – they also send a very clear message. Any business not online is not paying heed to the needs of consumers. However being online now is no longer enough. The way we are accessing the internet is changing, with Google finding that mobile internet usage by Australians now rivals that of PCs for social networking and, soon, shopping. Behind Singapore, Australia has the highest smartphone penetration in the world at 37 per cent.
Given this information I would comment that a business does not only need to be online; they also need to have their site so that is smartphone friendly. And yet, currently about 4 out 5 Australian websites are not optimised for smartphone usage.
If you are a vendor and your real estate agent does not have their website optimised for smartphone usage you need to ask why. If you are a vendor and your real estate agent is not number one on domain.com.au and realestate.com.au you need to ask why.
If you are with Fisk & Nagle First Choice Real Estate I guarantee you all of the above.

Don Peterson
Managing Director