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Understanding the Christmas Listing Period

Christmas can really throw out the listing cycle when it comes to selling a property. Understanding this will help you to list your property for sale at the right time, and will create an opportunity for you if you are a buyer. Here’s what normally happens when an agent lists a property.

The Typical Listing Cycle
When a real estate agent lists a property for sale, they are granted a 90 day exclusive agency period (this time may vary). The first week of this is taken up by communicating with the owner about advertising and inspections, etc. In a lot of cases it is at least one week after a property is listed that it is first advertised.

The property will be new on the agent’s website, may feature in print media, and potential buyers are contacted. By this stage the agent has already used up around about 35 to 40 days of their exclusive period. They don’t really have long to go and without any fresh marketing, the agent may become desperate.

Now, Lets Throw in a Curve Ball- Christmas
Statistics show that the volume of both enquiries and sales always drops off in the weeks leading up to Christmas. This occurs no matter what the state of the market is.

So for probably 2 to 3 weeks before Christmas there is reduced level of enquiries, and then for 2 weeks over Christmas and New Year there is next to no enquiry.

Put this into context with the 60 day listing period and things become very interesting. A vendor needs to list their property with an agent no later than mid to late October to have an honest and full blown crack at selling their property. List any later than this and your sales campaign will be compromised.

People think it is just those that list in December that will have it bad, but think about if you were to list in mid to late October. Remember it takes about a week before you property to be first advertised, which means the first 4 weeks of advertising will be run through the quietest time of the year, and may not even make 4 weeks before Christmas comes.

So if you ever plan on selling your home at this time of year, ask yourself whether you can wait until the New Year, which is seasonally when property enquiry is at its highest. Perhaps get everything in place: interview agents, arrange appraisals and spend your Christmas break readying your house and gardens. Sign up an agent in the first week of January and hit the ground running!

Tourism News is Positive

There has been positive news for the Sapphire Coast’s tourism industry. According to Tourism Research Australia National and International Visitor Surveys data for March to June 2011 the March-June 2011 quarter was up in all domestic categories on the September-December 2010. Domestic overnight visitors experienced a 6 per cent increase, domestic visitor nights a 7 per cent increase, and domestic day visitors are up 2.5 per cent. This summer is going to be a busier one!

Bushfire Season is Nearby

The summer fire season on the Far South Coast could be extremely serious and people, even in built up areas, should prepare.

Households need to have a plan of what they are going to do if a fire threatens and be aware of all issues, including what to do with young people, the elderly and pets. While vegetation is still fairly green at the moment, it is plentiful and will quickly fry out as the weather warms up. This will produce fuel levels and a fire risk that we haven’t seen in decades.

It is important to ensure that vedetation around homes and sheds is kept short and there are no piles of timber or other flammable material close to structures. Most importantly, people need to be careful with equipment like grinders, welders, slashers and mowers that could spark and ignite grass. Even motor vehicle exhaust systems could cause fires when parked on verges or in paddocks where the grass was relatively dry. Smokers should not discard their cigarettes out their vehicles as they drive along.

Carelessness and a lack of thinking are the major causes of fires. Already this fire season (which started on the long weekend in October) there have been several landholders issued with infringement notices for not obtaining a permit and complying with conditions before lighting fires in rural areas. One fire burnt nearly 1000 acres of land. Landholders can be held responsible and liable to pay compensaton if a fire escapes from their property. They can also be responsible for everything that happens downwind too.