Did you know that Google receives more than 2 million search queries per minute? More than 200 million emails are sent? Facebook users share more than 680,000 pieces of content? That consumers spend more than $272,000 on online shopping? Yes – that’s per minute per day! With no signs of slowing any time soon. In 2011 the global internet population was estimated at 2.1 billion and 2012 figures are expected to have increased further.
While these figures are startling – once you have your head around the idea that this all tracked from our internet usage – they also send a very clear message. Any business not online is not paying heed to the needs of consumers. However being online now is no longer enough. The way we are accessing the internet is changing, with Google finding that mobile internet usage by Australians now rivals that of PCs for social networking and, soon, shopping. Behind Singapore, Australia has the highest smartphone penetration in the world at 37 per cent.
Given this information I would comment that a business does not only need to be online; they also need to have their site so that is smartphone friendly. And yet, currently about 4 out 5 Australian websites are not optimised for smartphone usage.
If you are a vendor and your real estate agent does not have their website optimised for smartphone usage you need to ask why. If you are a vendor and your real estate agent is not number one on domain.com.au and realestate.com.au you need to ask why.
If you are with Fisk & Nagle First Choice Real Estate I guarantee you all of the above.
There has been positive news for the Sapphire Coast’s tourism industry. According to Tourism Research Australia National and International Visitor Surveys data for March to June 2011 the March-June 2011 quarter was up in all domestic categories on the September-December 2010. Domestic overnight visitors experienced a 6 per cent increase, domestic visitor nights a 7 per cent increase, and domestic day visitors are up 2.5 per cent. This summer is going to be a busier one!
There seems to be a certain amount of optimism in property at the moment. In the Merimbula, Eden, Bega and Cooma areas there appears to have been more properties selling in this last month and a heightened increase in investing again. A compelling argument could be made for 2012 being the best year in the past decade to buy residential property.
Australia’s housing market correction appears to be slowing, with values achieving their best result in seven months, according to RP Data. The company’s home value index reports regional house values recorded a positive result in the month of September, rising by 0.1 per cent.
The 8.1 per cent lift in consumer confidence, as well as rising speculation that interest rates are continued to head south, are likely to be drivers of this improvement.
There has been continued strong growth in rents, which according to the Australian Bureau of Statistics expanded by 1.2 per cent in the September quarter and by 4.6 per cent over the year. This has meant that gross total returns for homeowners have actually been positive.